that offers design commission work, editing, media operation, agency services, and merchandise development.
SlowRally
ARoom × atama佐佐木俊 联名快闪（慢慢拉力）
地点｜上海静安区胶州路273弄现所103室
日期｜2025.9.27－2025.12.05
时间｜12:00-19:00 (逢周一周二休）
ARoom × atama
Shun Sasaki Collaboration Pop-up: Slow Rally
Location：Room 103, No.273, Jiaozhou Road, Jing’an District, Shanghai
Dates：September 27 – December 5, 2025
Opening Hours：12:00 – 19:00
Closed on Mondays & Tuesdays
This project is a popup exhibition created in collaboration with Almond Rocks, hosted at Aroom.We were responsible for the overall planning, visual identity, and spatial concept.The project is rooted in the “small car” designed by Japanese designer Shun Sasaki, and expands into the theme “Slow Rally.”
Previously, a series of extended merchandise based on this character gained significant popularity in China. Building on that momentum, this popup further develops the universe into lifestyle products such as socks and pajamas.
For us, this project is not only an extension of products, but also a metaphor for a “slow rally.”The process of creation itself unfolds gradually — moving forward with its own rhythm and time.In terms of spatial design, the space is defined by the signature blue of the small car.At its center, we constructed a large “road” that stretches through the space. Through visual perspective and illusion, the road appears to lead toward an unknown distance.
Additionally, we created a movable car installation placed alongside the road.It functions both as an interactive element and a display structure, allowing visitors to engage physically with the space while becoming part of this ongoing, slow journey.